Posts Tagged 'Strategy'

Pitch Perfect: Why Great Ideas Fail and How to Make Sure Yours Don’t

Posted on September 7th, 2017 · Posted in Creativity, Innovation, Marketing, Storytelling

September 7, 2017 by Carla Johnson None of us got into B2B marketing to do boring work. Let’s think about our first jobs; we were fresh out of college…a bright-eyed,.. read more

A Strong Storytelling Strategy Will Expand B2B Reach

Posted on October 6th, 2016 · Posted in Branding

October 6, 2016 by Carla Johnson B2B marketers have tapped social media as a pillar approach to reaching audiences. In fact, 83% of respondents in the 2017 Benchmarks, Budgets and.. read more