Posts Tagged 'The MX Group'

Branding and the Digital Marketing Revolution

Posted on September 12th, 2017 · Posted in Branding, Marketing

September 12, 2017 by Tom Barg The biggest open secret in marketing is this: You don’t really control your brand, and you never have. This is as true today as.. read more

Ready to Modernize Your Marketing? Here’s the First Step.

Posted on June 20th, 2017 · Posted in Change Management, Marketing, Sales

June 20, 2017 by Suzanne Martin Change. It’s hard and intimidating. And as marketers, we’re facing what can feel like more than our fair share of it. I know how.. read more

Beyond Campaigns: Focus on Marketing Operations and the Buyer’s Experience

Posted on May 25th, 2017 · Posted in Customer Experience, Marketing, Sales

May 25, 2017 by Nina Kuhlman Speaking marketer to marketer, we both know the great feeling of working with a team to create a new campaign. Goal-setting, brainstorming, storyboards, copywriting,.. read more

Real-Time Personalization 101: What It Is and When To Use It

Posted on April 4th, 2017 · Posted in Marketing

April 4, 2017 by Tim Cook Real-time personalization. You’ve heard of it … vaguely. And now that many marketing automation platforms like Marketo are offering this feature, maybe you’re ready.. read more

3 Common Challenges That Corporate Marketers Face Today

Posted on September 15th, 2016 · Posted in Marketing

September 15, 2016 by Tim Cook As our lives become more entangled in technology, the data captured through our daily interactions is becoming more refined. For marketers, better data means.. read more

What is Digital Transformation, and Why Should Marketers Care?

Posted on August 18th, 2016 · Posted in Uncategorized

August 18, 2016 by Suzanne Martin As a modernizing marketer, you understand the importance of using the right technology. You know a well-integrated set of systems is essential for your.. read more

Three Reasons Marketing Technology is a Must

Posted on June 23rd, 2016 · Posted in Uncategorized

June 23, 2016 by Tim Cook Sometimes it seems like marketing technology’s promises are just too good to be true. I can’t tell you how many marketers I’ve met who start.. read more

5 Facts to Sell Modern Marketing to Management Right Now

Posted on June 2nd, 2016 · Posted in Marketing, Sales

June 2, 2016 by Suzanne Martin When you think about the purpose of marketing, it hasn’t changed a bit. You’re still expected to create awareness and interest, win market share,.. read more