View Post

Real-Time Personalization 101: What It Is and When To Use It

April 4, 2017 by Tim Cook Real-time personalization. You’ve heard of it … vaguely. And now that many marketing automation platforms like Marketo are offering this feature, maybe you’re ready to dive in. But if you’re still trying to figure out exactly what it is and why it matters, you aren’t alone. Before you can decide if real-time personalization is …

View Post

3 Common Challenges That Corporate Marketers Face Today

September 15, 2016 by Tim Cook As our lives become more entangled in technology, the data captured through our daily interactions is becoming more refined. For marketers, better data means better targeting. But identifying your audience is only one piece of the puzzle: before you can sell to customers, you have to sell to your sales team. Effective sales channel …

View Post

What is Digital Transformation, and Why Should Marketers Care?

August 18, 2016 by Suzanne Martin As a modernizing marketer, you understand the importance of using the right technology. You know a well-integrated set of systems is essential for your success. You know tech is a bigger part of marketing than ever … but when you hear the words “digital transformation,” you might still think you need to call someone …

View Post

Three Reasons Marketing Technology is a Must

June 23, 2016 by Tim Cook Sometimes it seems like marketing technology’s promises are just too good to be true. I can’t tell you how many marketers I’ve met who start out excited, confident in the value a new system will offer — only to give up before making an investment, frustrated by the sheer number of available options. The truth …

View Post

5 Facts to Sell Modern Marketing to Management Right Now

June 2, 2016 by Suzanne Martin When you think about the purpose of marketing, it hasn’t changed a bit. You’re still expected to create awareness and interest, win market share, and drive growth. But how the job is done has changed and continues to change at a rapid rate. There’s more pressure to contribute to revenue. There’s more complexity to …