Posts Tagged 'Type A Communications'

Stop Burning Budget on Inefficient Strategies

Posted on April 18th, 2017 · Posted in Marketing

April 18, 2017 by Chuck Frey Would you stack bagfuls of cash into a crude pyramid, and then set it on fire? Of course not! That would be stupid, and.. read more

RESEARCH: B2B Enterprise Content Lacks Audience Centricity

Posted on April 13th, 2017 · Posted in Marketing

April 13, 2017 by Carla Johnson Research from the Content Marketing Institute, released yesterday, shows how far B2B marketers still have to go to put customers squarely in the middle.. read more

10 Things Marketers Need to Know About AI

Posted on April 11th, 2017 · Posted in Customer Experience, Marketing

April 11, 2017 by Carla Johnson Artificial intelligence (AI) is seeping into more and more industries, including marketing. While brands aren’t ready to hand over the reins of responsibility to.. read more

Human-Centered Design: What It Is And Why It Matters in Marketing

Posted on April 6th, 2017 · Posted in Creativity, Customer Experience, Design Thinking, Marketing

April 6, 2017 by Carla Johnson I’ve been watching the backlash to Pepsi’s Kendall Jenner ad this week. According to data from Amobee Brand Intelligence, digital content engagement around Pepsi.. read more

Real-Time Personalization 101: What It Is and When To Use It

Posted on April 4th, 2017 · Posted in Marketing

April 4, 2017 by Tim Cook Real-time personalization. You’ve heard of it … vaguely. And now that many marketing automation platforms like Marketo are offering this feature, maybe you’re ready.. read more

Hearts or Minds, Which Do You Want?

Posted on March 30th, 2017 · Posted in Creativity, Customer Experience, Marketing, Storytelling

March 30, 2017 by Carla Johnson Elliot was a good husband and father. Then he began to complain of headaches and seemed to lose his concentration and sense of responsibility… read more

Empathy, Orwell and Experiences

Posted on March 16th, 2017 · Posted in Corporate Culture, Creativity, Customer Experience

March 16, 2017 by Carla Johnson In his book Down and Out in Paris and London, author George Orwell (of 1984 and Animal Farm fame…) tells the story of penniless.. read more

If LEGO Built Your Brand Experience, What Would It Look Like?

Posted on March 9th, 2017 · Posted in Creativity, Customer Experience, Marketing, Storytelling

March 9, 2017 by Carla Johnson Marketers love massively creative work. We hype Super Bowl ads. We study the most innovative companies. And we follow curious minds. But that’s where.. read more

RESEARCH: Marketers’ Confidence at All-time High, But Still Room for Improvement

Posted on March 7th, 2017 · Posted in Leadership, Marketing

March 7, 2017 by Carla Johnson Marketers’ confidence rose from last year. While almost a third (30%) of marketers say they’re worried that their organization isn’t investing in the right.. read more

30 Seconds to Killer Storytelling Anytime, Anywhere

Posted on March 2nd, 2017 · Posted in Change Management, Marketing, Storytelling

March 2, 2017 by Carla Johnson I’ve written about how high-quality storytelling can take companies out of the commodity conundrum and actually help raise prices. “That’s great!” readers tell me… read more