Creating a content-driven customer experience organization takes a cultural shift from how you’ve done things to how you need to do them. Leading brands understand that marketing-driven leadership requires a shift in an organization’s belief systems in order for it to be successful. Just like any great athlete, you have to train to achieve your goals. Every organization has change advocates and change resistors. Your challenge is understanding how to work within this landscape in order for a new marketing department to come to fruition and be able to lead, innovate and execute in ways that create value on its own – rather than describing the value of the products and services your company sells. In order to do this, you need to make an investment in your people.

If you’re interested in having Carla deliver customized training for your organization, please let us know.

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“I had the pleasure of participating in a session that Carla led that was fantastic. She is a dynamic speaker and understands that the key to good writing is finding a way to tell your unique story. She inspired me to go beyond the safety of my industry. Instead, I will be crafting an exciting story that showcases my firm's benefits and how we really help our clients. Basically, how to write a story so good, it has to be shared.”

Janki DePalma, LEED AP, Business Development Manager, DCI Engineers

March 22, 2015