2015-05-22 12.28.23


Creating a content-driven customer experience organization takes a cultural shift from how you’ve done things to how you need to do them. Leading brands understand that marketing-driven leadership requires a shift in an organization’s belief systems in order for it to be successful. Just like any great athlete, you have to train to achieve your goals. Every organization has change advocates and change resistors. Your challenge is understanding how to work within this landscape in order for a new marketing department to come to fruition and be able to lead, innovate and execute in ways that create value on its own – rather than describing the value of the products and services your company sells. In order to do this, you need to make an investment in your people.

If you’re interested in having Carla deliver customized training for your organization, please let us know.

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“Carla is a dynamic and engaging speaker. I met her through BMA more than 5 years ago and have been thankful for that introduction ever since. I recently hired Carla to run a sales/marketing alignment workshop for me at Cameron. Carla provided insightful tactics for all, brought our workshop to life by stimulating participation and new ideas, and she followed up with our questions immediately. She has expansive knowledge on content marketing and sales and marketing collaboration - not only what it is, but how the partnership can benefit the company when done well.”

Cassandra Sayers, Marketing Communications, Cameron

March 22, 2015