2015-05-22 12.28.23


Creating a content-driven customer experience organization takes a cultural shift from how you’ve done things to how you need to do them. Leading brands understand that marketing-driven leadership requires a shift in an organization’s belief systems in order for it to be successful. Just like any great athlete, you have to train to achieve your goals. Every organization has change advocates and change resistors. Your challenge is understanding how to work within this landscape in order for a new marketing department to come to fruition and be able to lead, innovate and execute in ways that create value on its own – rather than describing the value of the products and services your company sells. In order to do this, you need to make an investment in your people.

If you’re interested in having Carla deliver customized training for your organization, please let us know.

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“If you are lucky (and smart), you might get to work with Carla one day. And when that happens, you’ll be energized by her empathy, interest and respect for everyone around her. You’ll be impressed with her knack for storytelling and thankful that she knows how to deliver it to the right people at the right time. Carla’s understanding of how it all comes together — brand, strategy, audience, content — is empowering, and I don’t know of an organization that wouldn’t benefit from having her around.”
- Chris Tomeo, Creative Director, K2

February 4, 2015