Training

Creating High-Performance, Modern Marketers

Creating a customer-focused organization takes a cultural shift from how you’ve done things to how you need to do them. Savvy leaders understand that before a company can be successful, they have to invest in shaping the people on their teams. Every organization has change advocates and change resistors. Your challenge is understanding how to work within this dynamic, bring out the best in employees so they’re equipped to lead and execute in innovative ways that create value on their own. But to do this, you have to invest in your people. Just like elite athletes, elite brands commit to regular, consistent training to achieve goals. If you’re interested in having Carla deliver customized training for your organization, please let us know.

 Take your business to the next level with Carla’s expertise

“I was very impressed by Carla’s content marketing know-how and command of how to foster strong relationships between marketing and sales teams. Carla’s pulse on the cutting edge of PR and marcom is clearly why her clients and colleagues continue to seek her consultancy. Her affable demeanor is complemented by a business-savvy that is rare. If you’re looking to take your business to the next level (and increase sales), or simply want to learn from a very knowledgeable communications pro, then you can’t go wrong by listening to Carla’s expertise.”
Jay Manciocchi, NA Marketing, Lead Accenture

Dynamic, Engaging and Confident

“Carla is a dynamic and engaging speaker. I recently hired her to run a sale/marketing alignment workshop for me. This was a huge endeavor as we were unsure how committed our teams would be to having this conversation. Carla made me feel comfortable and confident in holding this workshop by walking me through every step beforehand. She provided insightful tactics for all, brought our workshop to life by stimulating participation and new ideas, and she followed up with our questions immediately. She has expansive knowledge on content marketing, and sales and marketing collaboration – not only what it is, but how the partnership can benefit the company when done well.”
Cassandra Sayers, Brand Manager, Schlumberger

Elevating conversations to accomplish bigger business objectives

“I had the pleasure of attending Carla’s workshop at Content Marketing World. Hers was the first I attended and it ended up being one of the best sessions I participated in. Carla taught us how to elevate the conversation. So often as marketers we͛re asked to create XYZ article, video, asset, etc., but by elevating the business conversation and asking questions like, What are you trying to accomplish? or ͞How will this help you meet your goals? you get at the root of the business problem you’re trying to solve for, ensuring you have created something of real value, not only for the individual that asked you to create the asset, but also for the organization as a whole. She quickly helped me identify opportunities to improve my communication and also followed up with materials for me to review. It was great to get the chance to meet Carla and I would welcome the opportunity to work with her in the future.”
Patrice P. Ayling, Inbound Marketing Manager, OnShift Software

Energizing and Relevant

“I am still energized and motivated from Carla’s presentation with the Cincinnati AMA yesterday! From start to finish the content and her delivery were so relevant and spot on. Presentations like Carla’s where you leave with real excitement and actionable to-do͛s that will provide immediate impact are so incredibly valuable.”
Amanda Frietsch, Emerge IT Solutions

Practical advice and straightforward attitude

“Finally! Someone who speaks practically about the business side of writing. I recently attended Carla’s seminar at the Denver Women’s Press Club and was blown away by her practical advice and straightforward attitude. I walked away from the session with takeaways that I could implement immediately in my own business. Whether you’re thinking of asking Carla to speak at your event or you’re considering attending her presentation—you won͛t be disappointed! Carie Sherman, Denver-based freelance writer Practical advice and straightforward attitude Finally! Someone who speaks practically about the business side of writing. I recently attended Carla’s seminar at the Denver Women’s Press Club and was blown away by her practical advice and straightforward attitude. I walked away from the session with takeaways that I could implement immediately in my own business. Whether you’re thinking of asking Carla to speak at your event or you’re considering attending her presentation—you won’t be disappointed!”
Carie Sherman, Denver-based freelance writer

Creative, Strategic, Savvy and Collaborative

“Having known Carla for a number of ears, she consistently demonstrates all the qualities of the consummate professional. As a leader, Carla is a creative, strategic thinker; as a colleague, she’s smart, savvy and collaborative; as a communicator, she’s accomplished and results-oriented; and as a speaker and business consultant, she’s focused and engaging. Most recently, Carla’s workshop – The Business of Business Writing – to the Denver Woman’s Press Club was polished, practical, well-paced and truly useful. Not to mention, her wit and wisdom set just the right tone for an enjoyable and inspiring learning experience.”
Sabine Kortals, Principal, SabineInk