Archive for the 'Uncategorized' Category

Digital Storytelling: Powerful Insights from 14 Top Experts

Posted on May 17th, 2016 · Posted in Uncategorized

May 17, 2016 Storytelling is a skill that content marketers need to have, but it’s also something that they struggle with. Most marketers confuse digital storytelling with digital selling. There’s.. read more

4 Myths Preventing True B2B Customer Understanding

Posted on May 10th, 2016 · Posted in Uncategorized

May 10, 2016 by Tony Zambito There is a big problem when it comes to B2B customer research.  And, most B2B executives may be unable to see or recognize the.. read more

Research: 4 Keys to Effective Enterprise Content Marketing

Posted on April 26th, 2016 · Posted in Uncategorized

April 26, 2016 The Content Marketing Institute keeps rolling out research that give marketers better perspective about the growing profession we’re in. This week, CMI released B2B Enterprise Content Marketing.. read more

Research: Technology Marketers Gain Stronger Content Marketing Foothold

Posted on March 28th, 2016 · Posted in Uncategorized

March 29, 2016 Maturity and experience. These are two things that matter with the 71% of technology marketers who say their organizations are effective with content marketing. The latest research.. read more

March Madness: Would Warren Buffet Give You $1 Billion?

Posted on March 22nd, 2016 · Posted in Uncategorized

March 22, 2016 March madness is upon us. If you’re a college basketball fan rooting for the sure thing or the underdog, this is nirvana. If you couldn’t care less.. read more

What’s the Difference Between a Copywriter and a Content Marketer?

Posted on March 7th, 2016 · Posted in Uncategorized

March 8, 2016 Content marketing and copywriting aren’t the same thing, but many people use them interchangeably. Why does this matter? Because each has their specific role, which are valuable.. read more

Developing an Emotional Connection with Customers: Insights from HP’s Antonio Lucio

Posted on February 22nd, 2016 · Posted in Uncategorized

February 23, 2016 Telling a story, creating an experience or building a relationship of any kind, with anyone, starts with an emotional connection. This idea sits at the back of.. read more

6 Characteristics of Great Brand Storytelling

Posted on January 19th, 2016 · Posted in Uncategorized

January 19, 2016 Supreme Court judges have interesting responsibilities, to say the least. In 1964, the Supreme Court heard the case Jacobellis v. Ohio. The case was about a manager.. read more

How a Content Marketing Mission Statement Supports the Brand Story

Posted on January 5th, 2016 · Posted in Uncategorized

January 5, 2016 I love teaching workshops on content marketing and brand storytelling because there’s such a great opportunity to connect the dots for people. One of my favorites is.. read more

Why All Marketing Should Start With Your Brand Story

Posted on December 15th, 2015 · Posted in Uncategorized

December 15, 2015 “Knowing yourself is the beginning of wisdom.” Aristotle I’ve had interesting conversations with a CEO the past few weeks. He reached out to me to talk about.. read more